Stepping in after a CMO departure — and tripling revenue from Meta

The challenge

Cleaner Limited is a major European commercial cleaning company serving both corporate clients and private homes. When their CMO left suddenly, the company was left without a clear strategy on Meta — a channel they relied on heavily for new customer acquisition. Performance was inconsistent, the creative direction was unclear, and there was no internal owner.

What we did

We took over the Meta program end-to-end and rebuilt it around clarity and accountability:

• Full revamp of campaign structure and audience strategy
• Brand-new creative direction, produced in close collaboration with their in-house team
• Weekly reporting that tied every dollar of spend back to revenue impact
• Gradual scaling — only increasing budget once results held consistently — to avoid wasted spend

The result

ROAS reached 2.5x and stayed there consistently — well above their profitability threshold. With reliable performance, we scaled spend and tripled the revenue Meta was driving for the business, all while the company was still navigating the leadership gap.

“After our CMO’s sudden departure we needed an outside partner to take over our Meta campaigns — they’re critical to our business. Hanber Media went above and beyond, scaling our profitability and making the handover seamless.”